Monthly Organic Traffic Improvement
The Dispensary Expert has little idea what kind of keyword they should target. They mostly targeted broad high competitive keywords with high competition and less conversion possibilities. At the end, no rank, no organic traffic. So our big challenge was finding a list of conversion friendly keywords that have less competition. Initially we selected 30 keywords. Our primary target was home page and few other landing pages.
Our next task was finding the missing elements, for example missing image alt tags, meta description, canonical tag, 404 pages, broken links and every other minor and major issues which have SEO impact. Then we worked with every single issue and fixed them.
As an SEO Agency we know how important the title tag is for having better rank and CTR. So our next goal was having a look on the existing pages and posts and modifying the title to inject the appropriate keywords. Having keywords in title tag not only help to get rank, it also helps in better CRT.
We have worked to create potential internal links for having better user experience and SEO benefits. We went through their existing and coming blog posts to create internal links to keep their visitors within their site and also for passing potential SEO juices to their important pages.
We found some auto generated tags and category pages with the same content and technically the duplicate contents. We have manually fixed this issue.
It is important to ensure the incoming of SEO juice for all important pages. So we used no follow tag pointing to less important site links. We noticed some improvement in ranking after working on this part.
We have manually added image alt tag to all images. It improved user experience specially while browsing on mobile devices.
We have compressed all images that slowed down the site. As an SEO agency we are well known with this issue. Almost every project we worked on, we find that webmasters are using images without compressing / reducing their image size. So we worked on this issue to make the site loading faster.
Loading time has very important impact on SEO ranking and bounce rate. Sites with high loading time always get less customers. So we worked to increase their loading time by reducing image size, cleaning up the html / css, by ensuring proper caching and minifying.
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