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Search Engine Optimization (SEO)

Zero to SEO Pro

Become an SEO Expert. Master search engine optimization tools and strategies.

About this Specialization

Let me guess…You love SEO. So, you already know some SEO techniques. You may have a website, or even you have been trying to catch SEO clients to offer them SEO services. Whatever the case; now you feel you need to learn some actionable SEO techniques – not those rubbish theories.

This specialization will help you to learn how SEO works, how to figure out the right keywords, how to measure the competition, how to optimize your website for the best possible ranking. This course will build practical real-time skills that you can apply in your online career.

What We will Learn – 

  • Understanding the market and niche research to find out the best keyword for your site or client.
  • Complete On and Off Page SEO with practical knowledge to make yourself Zero to Pro in the SEO world.
  • Complete a competitive analysis on a webpage to set the way for the best ranking result.
  • Develop a solid approach for achieving a productive and successful relationship with your client.
Nahid Hasan

What Other Said

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Adam Sendler
Designer
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Mila Kunis
Manager
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Mike Stuart
Support

Course Module

Class

1

SEO Basics

  • Introducing with different search engines
  • What are Search Engine Optimization and its importance?
  • How SEO works in Internet Marketing
  • Why does my website need SEO?
  • Learning how Search Engine works
  • Key Audiences for Your Site
  • Perception of website Promotion method (SEO, SMM, PPC and Others).
  • White Hat SEO Vs Black Hat SEO
  • Types of SEO and Learning of SEO Tools and Related Terms

Class

2, 3, 4

Market, Keyword & Competition Analysis

  • Understand market structure
  • Analysis of the depth of market
  • Market demand
  • Market trend
  • Brainstorm for building a list of Seed keywords
  • How to find a Profitable Niche
  • The perfect Niche Research process
  • How to Do Keyword Research the Smart Way
  • Understanding keyword search volumes, keyword demands, etc.
  • Introduction of various keyword research tools such as Google keyword planner, AHREFS, SEMRush, Keywordtool etc.
  • Using keyword and keyword phrase research tools.
  • Researching LSI keywords
  • Commercial Intent — A Crucial Factor for Keyword Research
  • Common Mistakes in Keyword Research
  • Understanding keyword competition
  • Finding and listing the competitor’s website
  • Measure competitors strong and weak points
  • Finalizing keywords based on competition.

Class

5, 6

On Page SEO – Basic and Technical

  • SEO friendly website layout and design
  • SEO Yoast Plugin Configuration Process
  • Title optimization
  • How to Write Title Tag For SEO
  • Using Modifiers in the Title Tag to Rank long tail Keywords
  • How to Optimize Header Tags for Good SEO
  • Using LSI Keywords in Your Content
  • Using Multimedia for SEO
  • Why You Must Use Long Form Content for SEO
  • How to Use Internal Linking Strategy to Get Ranking Boost
  • Understanding Keyword Prominence
  • Understanding Outbound Links
  • Meta keyword
  • Meta description
  • How to Optimize Header Tags for Good SEO
  • Canonicalization and the Canonical Tag
  • Understanding Breadcrumbs
  • SEO friendly permalinks setup
  • Image Files, Sizes Et Tags optimization
  • Page loading speed
  • Understanding the Bounce Rate of a website
  • How to Decrease the Bounce Rate
  • Dwell Time: What You Need to Know about SEO
  • Html status codes error and redirection process
  • Using Social Sharing Buttons for User Engagement

Class

7

Google Search Console and Analytic

  • How to Add a Web Property to Google Search Console Account
  • How to Add a New User to Google Search Console Account
  • Explaining Search Appearance on Google Search Console
  • Understanding HTML Improvements Report on Search Console
  • How to Use the Search Analytics Report in Google Search Console
  • Explaining Links to Your Sites Report in Google Search Console
  • Finding Index Status of Your website in Google Search Console
  • Understanding the Crawl Errors report in Google Search Console
  • Understanding the Fetch as Google tool in Google Search Console
  • How to remove URLs from google index
  • Understanding the robots.txt Format
  • XAAL sitemap creation
  • Detect Bad Backlinks and Removal Process through Webmaster
  • Link Disavow with Ahrefs
  • Google Analytics Setup and Website Traffic Monitoring

Class

8

Content Optimization, Drafting and Analysis

  • Content Writing Process
  • SE0 friendly Content Writing Process
  • Building stackable content
  • Long content writing Tips
  • Introducing with Content writing Tools
  • Amazon Review Writing Process
  • Content marketing roundup

Class

9

Site Structure

  • What is Site Architecture?
  • What is Search Engine Compatible Site Architecture?
  • Benefits of Search Engine Compatible Site Architecture
  • Elements of Site Architecture That Impact Search Ranking
  • Understanding Domain and Hosting
  • How to choose the right Domain for your business
  • How to choose Short and Brandable Domain
  • Install SSL Certificate
  • Mistakes to Avoid When Selecting Your Domain Name

Class

10

Off-Page SE0 – Foundation Link Building

  • Understand Off-Page SE0
  • What is Backlink/Link Building?
  • Best Anchor Text Distribution for SE0
  • The concept of Link Juice
  • Blog Commenting
  • Directory submission
  • PDF submission
  • Doc share
  • Social profile

Class

11

Off-Page SE0 – Power Link Building

  • Guest Posting
  • Understanding the Skyscraper Technique to Earn Quality Backlinks Et Traffic
  • Understanding Broken Link Building: White Hat SE0 Technique
  • Web 2.0
  • Infographic design and distribution
  • Resource page link building

Class

12, 13

Off-Page SE0 – Private Blog Network

  • What is PBN
  • How to find expired domain
  • How to check an expired domain
  • How to set your expired domain
  • How to design your expired domain

Class

14

Social Media Marketing

  • What is PBN
  • How to find expired domain
  • How to check an expired domain
  • How to set your expired domain
  • How to design your expired domain

Class

15

Introduction of Platform

  • Marketplace introduction
  • Forum Introduction
  • Email Marketing
  • Scale up your services and skill
  • How to promote your service

Mentors

Frequently Asked Questions

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Be curious, not judgmental.

Curiosity is the root of learning. Learning is a key point to start. Proverb said – “You don’t have to be great to start, but you have to start to be great.” So enroll now and start learning to create the path in the digital world.

Get started today!

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